Wednesday, December 17, 2008

Last Macworld for Apple, no Keynote by Steve Jobs

Apple has announced that this will be there last year participating in the annual Macworld trade show, and instead of Steve Jobs delivering the keynote adress, it will be Philip Schiller, Apple's senoir vice president of Worldwide Product Marketing.  The reason for bailing on Macworld, you might ask?  Acording to Apple, "Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways."  With Steve Jobs not delivering the keynote, it's almost certain that he will begin to transition the company to other people, and take a back seat.  I don't know if he'll go as far to retire, but if he does, Apple would have lost it's co-founder, and the person who got Apple to be the giant it is.  Without Steve Jobs, Apple would definatly not be in the position it is today.  Farewell Steve, farewell.

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